Marketing has a pollution problem.

The internet is full of content that says nothing — campaigns built for the content calendar, posts written for the algorithm, brand messages that have no actual meaning. I spent many years inside the digital marketing machine. This is where I write about it honestly.

I called it Good Influences because I want to be exactly that. A good influence on you, on the marketing around you, and on the internet we're all going to be living inside of.

§ 01 — WHAT THIS IS

Before it's anything else, it's a creative project.

Good Influences is part marketing journal, part AI testing ground, part open invitation. I'm using it to stretch my skills as a marketer, test hot new AI tools as they launch, and write honestly about what I've seen across twelve years in marketing.

Whether it's an Instagram post, a LinkedIn article, or a long piece on this site — everything here is made with AI as a creative companion, not a content factory. I'm building this entire project in public — using AI tools to handle the parts of content production that used to eat a full team's week, so the actual thinking finally gets the time it deserves.

The whole web is getting flatter, duller, more copy-pasted by the day. This project is my small, stubborn attempt to push in the other direction.

→ Coming soon — first issue drops shortly

Portrait — Anna
editorial, vertical

“the people responsible for the thinking don't have time to think”

§ 02 — ABOUT

I'm Anna. I've been doing this for twelve years.

Industries: Fintech. SaaS. FMCG. Web3. Crypto, eGaming, energy, fuel — the glamorous and the deeply unglamorous.
Experience: Twelve years. Brand strategy, content, communications.
Base: Melbourne, Australia.

I've built brand strategy and run content for companies you'd recognise and companies you'd rather not, and somewhere across all of it I developed a very specific skill: closing the gap between what a business means and what its audience actually hears.

That gap is where most marketing fails. It's rarely because most businesses don't care. It's because the people responsible for the thinking don't have time to think — they spend eighty percent of their time on the routine repetitive work that should be automated, and the creative communication and strategy become an afterthought.

§ 03 — WHY NOW

This is my scrapbook.

New AI tools are launching every day. They're more accessible than they've ever been — you don't need to be a developer, you don't need a budget, you just need to be willing to try. I've been trying for four years.

“You'll never know how to play a new game until you try it yourself.”

The big businesses are slow. They're cautious by design, and caution has its place. But it also means the most interesting experimentation isn't happening inside them — it's happening on the edges, with people willing to try things before the tool is perfect.

That's the fun part. I see AI as a genuinely exciting creative toolset — a way to take a raw idea and bring it to life faster than you ever could alone. Not a replacement for thinking. A way to finally have time for it.

Image — “Lego bricks”
building / experimenting energy
breaks the green edge

§ 04 — COLLABORATE

If you want to watch me figure this out — stay.

Here's where this is heading. I want to help the people the big agencies overlook — creators, small businesses, solo operators, single-person teams — build the simple automations and content systems that make their work easier, and actually trust AI enough to use it well.

I'm still practising. That's the honest truth, and it's the whole point of doing this in public. But if you're curious about what's happening with AI and marketing right now, if you've got an idea you want to bring to life and don't know where to start, or if you just want to connect with someone thinking about this stuff out loud — I'm here for that.

No pitch. No funnel. Just free advice, real conversation, and a community of like-minded people figuring it out together.

§ 05 — COME FIND ME

Come find me.

If any of it resonated — the honesty, the stories, the curiosity about where marketing goes next — follow along, or just send me a message. I read them.

→ LinkedIn → Instagram → Facebook

Rolling up my sleeves. Let's begin.
— Anna